Our Team Joins BYD at a Record-Breaking Goodwood Festival of Speed

BYD Makes History at Goodwood

The Goodwood Festival of Speed is one of the UK's most iconic automotive events, and this year's festival marked a defining moment for BYD Group. With the largest stand in Goodwood Festival of Speed history, BYD demonstrated its ambition, innovation and rapidly growing presence in the UK automotive market.

As a proud BYD retailer, we were delighted to have our very own Carl Brown representing our dealership at the event as an official BYD Brand Ambassador, giving him the opportunity to experience the excitement first-hand and share the latest developments with customers and fellow EV enthusiasts.

A Showcase of Innovation

The impressive three-level BYD Group stand was much more than a vehicle display. Visitors were able to explore interactive technology zones, driving simulators, off-road experiences and hospitality areas, while getting up close to an incredible line-up of vehicles from BYD, DENZA and YANGWANG.

One of the biggest highlights was the official UK launch of DENZA, BYD Group's premium automotive brand. Taking centre stage was the breathtaking DENZA Z range, including the Coupe and Racing models making their global debut, alongside the striking DENZA Z9GT and the rugged DENZA B5, showcasing the brand's combination of luxury, performance and advanced technology.

BYD also introduced exciting new models, including the highly anticipated BYD SHARK plug-in hybrid pick-up, giving visitors a first look at the brand's expanding vehicle portfolio and its commitment to delivering innovative electrified vehicles for every type of driver.

Carl Brown's Goodwood Experience

For Carl, the event was an unforgettable experience and a proud milestone in his journey as a BYD Brand Ambassador.

"What can I say? Goodwood was such a special event. I'm incredibly proud to be a BYD Brand Ambassador, and for my first launch event to be at Goodwood was honestly an amazing experience. Being there for the launches of the BYD SHARK and the new DENZA line-up, and having the opportunity to speak with the product developers behind the vehicles, gave me invaluable insight into what makes these models so exciting. The feedback from customers on the stand was fantastic, and it was clear there was a real buzz around the brand. I think BYD really made its presence known at Goodwood, and in the best possible way."

Bringing the Goodwood Experience Back to Our Showroom

The atmosphere throughout the festival reflected just how quickly BYD is becoming a major force within the automotive industry. From innovative technology and premium design to exciting new product launches, there was genuine enthusiasm from visitors eager to discover what the future of electric and plug-in hybrid motoring looks like.

As a BYD dealership, we're incredibly proud to be part of this journey. Events like Goodwood reinforce the strength of the BYD brand and give our team invaluable opportunities to learn directly from the people behind the products, ensuring we can continue to offer expert advice and an exceptional customer experience.

If you weren't able to visit Goodwood this year, we'd love to welcome you into our showroom to experience the latest BYD models for yourself. Whether you're interested in the award-winning SEAL, family-friendly SEAL U DM-i, compact ATTO 2, or want to learn more about the exciting future of the BYD range, our team is here to help.

Book a test drive or visit us today to discover why BYD continues to lead the way in electric mobility.