About All Electric
Story of All Electric Garages
In 1917, the "All Electric Garage" became the first garage in England equipped with electric petrol pumps.
Fifty years later, in 1967, John Leek, our chairman, invested in our first garage located in Greenfield Road, Harborne.
In 1968, our second site opened opposite the original "All Electric Garage," marking the country’s first self-service petrol station — hence our name!
Growth Through Innovation
John’s background as a trainee mechanic with Evans and Kitchen in Birmingham gave him engineering qualifications and first-hand selling experience across brands such as NSU, Skoda, BMW, Volvo, and SAAB.
It was no surprise when he began multi-franchising with Triumph and MG during All Electric's early years, becoming the first dealership in the Midlands to operate a multi-franchise service.
This trend continued organically through the 70s, 80s, and 90s, resulting in a fourteen-garage operation selling Volvo, Mazda, Hyundai, Austin Rover, Morris, Skoda, Citroen, Peugeot, Suzuki, Chrysler Jeep, TVR, and many others.
A Legacy of Resilience
At its peak, All Electric employed nearly 300 people.
Despite economic downturns affecting the motor-trade industry, the business navigated these challenges through shrewd property decisions.
Today, All Electric still employs over 100 colleagues and has adapted to the digital era — focusing less on large showrooms and more on online sales, where business is more accessible and prices are competitive.
Meet the Directors
The Directors are always open to new opportunities to enhance the Group's performance — building upon the solid foundation and safety net they’ve created over the decades.
John S. Leek
Chairman
John works every day across the dealerships and still enjoys constant interaction with customers and employees. His interests include a classic car collection, boating, and spending time with family.
Jason Pickerill
Group Managing Director
Jason has progressed through all levels of All Electric and is now also a shareholder. He is highly hands-on, with expertise spanning across all areas of the business.
His interests include spending time with family, boating, and motorhomes. Jason shares John Leek’s philosophy that a successful business is built on great people who are committed to meeting customer expectations. This includes delivering high-quality products and services, offering competitive pricing, and providing excellent customer service.
The Directors remain open to opportunities to enhance the Group’s performance, while operating within the strong foundations they have established.