In 1917, the "All Electric Garage" became the first garage in England equipped with electric petrol pumps. Fifty years later, in 1967, John Leek, our chairman, invested in our first garage located in Greenfield Road, Harborne. In 1968, our second site opened opposite the original "All Electric Garage," marking the country’s first self-service petrol station (hence our name!).
John’s background as a trainee mechanic with "Evans and Kitchen" in Birmingham provided him with engineering qualifications and first-hand selling experience across a wide range of brands such as NSU, Skoda, BMW, Volvo, and SAAB. Therefore, it was no surprise when he began multi-franchising with Triumph and MG during All Electric's early years, becoming the first dealership in the Midlands to operate a multi-franchise service. This trend continued to grow organically through the 70s, 80s, and 90s, resulting in a fourteen-garage operation selling Volvo, Mazda, Hyundai, Austin Rover, Morris, Skoda, Citroen, Peugeot, Suzuki, Chrysler Jeep, TVR, and many others.
At its peak, All Electric employed nearly 300 people. Despite economic downturns affecting the motor-trade industry, the business was able to navigate through thanks to shrewd property decisions. Today, All Electric still employs over 100 colleagues. In recent years, the company has shifted focus from large showrooms to the internet, where business is more accessible and prices are competitive. In fact, 75% of all our used cars are sold online, followed by a showroom visit. The group sells and services thousands of new and used vehicles annually, providing stability for employees, management, and customers during turbulent times. Our customers can trust the familiar faces and deal with a team they know and trust year after year.
John S Leek - Chairman
John works every day across the dealerships and still enjoys constant interaction with customers and employees. His interests include a classic car collection, boating, and spending time with family.
Jason Pickerill - Group Managing Director
Jason
has worked his way up through all the ranks of All Electric and is also
a shareholder. He is very hands-on, and his capabilities span across
the business. His interests include family, boating, and motorhomes.
Jason strongly shares John Leek's philosophy that a good business is run
with good people focused on delivering customers' expectations. This
involves selling products and services to a high standard, ensuring
customers receive the best price possible, and providing excellent
customer service.
The Directors are always open to opportunities to enhance the Group's performance within the safety net they have created.
