In 1917, the "All Electric Garage" was the first garage in England to be equipped with electric petrol pumps. Fifty years later in 1967, John Leek - our chairman - invested in our first garage based in Greenfield Road, Harborne. In 1968, our second site opened opposite the original "All Electric Garage" the country’s first self- service petrol station (hence our name!)
John’s prior background as a trainee mechanic with "Evans and
Kitchen" in Birmingham gifted him engineering qualifications and
first-hand selling experience in a huge range of brands such as NSU,
Skoda, BMW, Volvo and SAAB. So, it was no surprise when he began
multi-franchising with Triumph and MG during All Electric's early years,
and became the first dealership in the Midlands to operate a
multi-franchise service. This trend grew organically through the 70's,
80's and 90's into a fourteen-garage operation, selling Volvo’s, Mazda,
Hyundai, Austin Rover, Morris, Skoda, Citroen, Peugeot, Suzuki, Chrysler
Jeep, TVR and many others.
At its peak, All Electric employed nearly 300 people, but during the downturn fluctuations that hit the economic structure of the country, particularly the motor-trade, we are glad to say that due to shrewd property decisions, the business has been steered to stable waters and still employs over 100 colleagues. In recent years, we have moved away from the large showrooms and have steered in the direction of the internet, where we have found business is more accessible and prices are the most competitive. In fact, 75% of all our used cars are sold over the internet, followed up by a showroom visit. The group sells and services thousands of new and used vehicles annually, and in these turbulent times is proud to offer an oasis of stability for employees, management and customers; who can be safe in the knowledge that the faces stay the same and year after year, and they can deal with a team they know and trust.
John S Leek- Chairman, John works everyday across the dealerships and still enjoys constant interaction with customers and employees. Interests - classic car collection, boating and family.
Jason Pickerill - Group Managing Director, who has worked up through all the ranks of All Electric and is also a share-holder. Jason is very hands on and his capabilities span across the business. Interests – family, family, family, boats, motorhomes...
Jason strongly shares John Leeks philosophy of a good business is run with good people focused on delivering our 'customers expectations'. Selling products and services to a high standard and ensuring our customers recieve the best price possible and the best Cusomter Service.
The Directors are always open to opportunities to enhance the Groups performance within the safety net they have created.