The All Electric Garage was the first garage in England to be equipped with electric petrol pumps in 1915 - hence the name!
Amazingly enough All Electric opened in 1968 at a site opposite in High Street Harborne, the country’s first self- service petrol station. This became All Electrics second site.
The original garage was based in Greenfield Road Harborne and it was this garage site that John Leek purchased in 1967. It was then an MG and Triumph dealership. John’s background was a trainee mechanic with Evans and Kitchen in Birmingham, gaining engineering qualifications and hands on selling experience in establishing the following franchises with his first employer - NSU, Skoda, BMW, Volvo, Saab, all of these prior to 1967! This gave John the appetite for multi franchising and All Electric in the 70’s and 80’s became the first business to operate multi-franchise sites in the Midlands.
All Electric grew organically through the 70’s 80’s and 90’s into a 14 garage operation selling Volvo’s, Mazda, Hyundai, Austin Rover, Morris, Skoda, Citroen, Peugeot, Suzuki, Chrysler Jeep, TVR and many others.
Due to management shrewd property decisions the group has weathered many of the downturn fluctuations that have hit the economic structure of the country and particularly the motor trade. At its peak All Electric employed nearly 300 people and the company has been steered to stable waters and still employs over 100 colleagues. Over the last couple of years we have moved away from the large show rooms and steered in the direction of the internet where we have found prices are most competitive. In fact 75% of All Electrics used cars are sold over the internet, followed by a showroom visit.
The group sells and services thousands of new and used vehicles annually and in these turbulent times is proud to offer an oasis of stability for employees, management and customers. Our customers like the fact that faces stay the same and year after year they can deal with people they know and trust
John S Leek- Chairman, John works everyday across the dealerships and still enjoys constant interaction with customers and employees. Interests - classic car collection, boating and family.
Jason Pickerill - Group Managing Director, who has worked up through all the ranks of All Electric and is also a share-holder. Jason is very hands on and his capabilities span across the business. Interests – family, family, family, boats, motorhomes...
Jason strongly shares John Leeks philosophy of a good business is run with good people focused on delivering our 'customers expectations'. Selling products and services to a high standard and ensuring our customers recieve the best price possible and the best Cusomter Service.
Sid Hopper – non exec. Sid joined All Electric in 2006 and is one of the country’s most experienced Automotive Experts and for many years headed up BDO Stoy Hayward automotive division.
The Directors are always open to opportunities to enhance the Groups performance within the safety net they have created.