New Santa Fe TV commercial & online video showcase 'Quiet Confidence

  • New ‘Quiet confidence’ clip introduces New Santa Fe
  • Advert highlights advanced safety and driver convenience technology
  • SUV segment accounts for one third of Hyundai vehicle sales in Europe
  • Main communication and launch channel will be digital

- Hyundai Motor has released a new TV advertisement for the New Santa Fe.

The clip highlights the accomplished design as well as the refreshed and innovative SUV package in a smart and entertaining narrative. The unexpected turn at the end leaves viewers with a smile on their face and neatly highlights the quiet confidence of the main protagonist. Shot in Madrid and produced by INNOCEAN Worldwide Europe, the advert reflects the look and feel of Hyundai Motor’s new visualisation for its brand content in Europe.

The modern and bold exterior appearance of New Santa Fe as well as the front and rear design’s athletic presence enhance the impression of confidence on the street. This confidence is the core emotion conveyed in the clip, and is also underlined by the advanced safety and driver convenience technology features demonstrated.

The Around View Monitor, Advanced Smart Cruise Control and Smart Parking Assist System are part of the extensive convenience and safety technology package introduced to New Santa. With this latest technology, drivers can feel greatly assured in difficult situations and, therefore, enjoy a more relaxing drive.

"Our SUV line-up accounts for one third of Hyundai vehicle sales in Europe, and the New Santa Fe is our flagship model. Our heritage in SUVs has helped to establish Hyundai’s brand credibility among European customers, and we now enhance this effect with high quality, high-value communications."

Jochen SengpiehlVice President Marketing at Hyundai Motor Europe